Thursday, November 28, 2019

Advantages of Business Transaction Online Essays

Advantages of Business Transaction Online Essays Advantages of Business Transaction Online Essay Advantages of Business Transaction Online Essay Conducting business transaction online is gaining popularity among the generation, what are the advantages and disadvantages made of transaction? OR. List two advantages of online transaction. Business transaction online is an interaction in the technology world, usually between an enterprise and a person where something is exchanged. It is gaining popularity among the young generation nowdays. I believe there are many advantages of business transaction online such as get a better customer service and curtail of transaction cost. Most of the people today have using business transaction online because it easy and get a better customer service than doing real business transaction. When we are on visiting website, we can greet with customer by a pop-up chat window. Customer service also always ready and will help in encouraging the customer to know more about the product or service. Moreover, payments can be made online and product can be shipped to the customer without the customer having to leave the house. Furthermore, E-Business also has resulted in improved customer service, so if we have any problems, we can leave our comment for the seller. In general, we could see that young generation today had chosen to use this method. This is because they can choose their favourite’s things as long as they want and it also curtail of transaction cost. It is different when we buy the thing in a real life, maybe we will be cheated by the sellers or they will up the price of the things. Websites are sufficiently loaded with direction to facilitate stress-free transaction. Simple and succinct instructional tabs, generally, save the potential buyer from predicaments of any surf. In addition, buy online is easy for us to know that the product or service original or not because internet has a lot of connection with other peoples, so we can use media social to get recommendation from others about the thing that we need to buy. In conclusion, there are two reasons why I had preferred business transaction online, because it is easy way for us save our time and items purchased.

Sunday, November 24, 2019

tragedy essays

tragedy essays According to Aristotle, the main component of a tragedy lies in action, or the imitation of an action. For each character, it is by his actions that he is made happy or sad. He further notes that in tragedy, character is secondary to action. He also notes that the characters, through their actions, should invoke pity and fear from the audience. To me, this seems like a hopelessly narrow and confining way of looking at tragedy. I get the feeling that perhaps Shakespeare too felt confined by these conventions. That would at least explain the presence of his problem plays that do not easily fit into any one category. I think most of these genre conventions stem from peoples desire for fulfilled expectations. If Romeo and Juliet had been announced as Shakespeares new comedy, I imagine there would have been some confusion and even anger among the audience when they saw that it was clearly a tragedy. I guess the bottom line is, people like a good spectacle, and they like to have their expectations fulfilled. Hence, the necessity for different genres. They allow you to know what youre getting into beforehand. I say, to hell with genre! Let the artist be an artist! Do away with the idea that comedies must contain elements A, B, and C in order to be valid. I find Aristotles description of tragedies so specific as to be narrowing, and therefore exclusive. ...

Thursday, November 21, 2019

Social Marketing Essay Example | Topics and Well Written Essays - 750 words

Social Marketing - Essay Example The selling of social issues has become a business that is in the same league as selling soap or automobiles. The concept got its beginnings when Phillip Kotler and Gerald Zaltman pursued the application of marketing technologies to the realm of social issues and coined the term 'social marketing' (Andreasen 2006, p.89). Social marketing is used by organizations to promote a cause, advocate on a political issue, or change the behavior of the public. Because the technique is designed to change peoples' minds and behavior through the use of advertising, it is met with several obstacles. Social marketing faces the task of fulfilling their objective without the transgression of an ethical approach. Social marketing can be used to modify behavior such as the antismoking campaigns that have been launched on behalf of various health organizations. The National Cancer Institute, a government agency, publishes numerous fact sheets on the methods and benefits of smoking cessation (Fact sheets: Tobacco/Smoking cessation). This information is designed to de-market a product by modifying behavior with the goal of decreasing consumption. Social marketing may also be used to change a corporate image by associating the brand with a social issue or cause. This may be seen when a company donates a share of their profits to a social or philanthropic endeavor. In 1999 Mattel partnered with Girls Inc. through an agreement to promote the girls' organization by including brochures in the Barbie packaging. Though the goals of Girls Inc., which promoted feminist empowerment, were contrary to the long standing image of the Barbie doll, Girls Inc. was anxious to reach millions of potential new members. For their part, Mattel wanted to "...create an enhanced, more relevant Barbie brand through an association with a progressive, girl-focused organization" (Marconi 2002, p.187). As more and more products are sold through socially or culturally based advertising, social marketing has moved beyond the traditional arenas of politics and social activism and into commercialism. Trying to change a person's mind or behavior can be difficult at anytime. Trying to sway public opinion or motivate them to action can be extremely challenging. The organization must be open and willing to undergo intense public scrutiny. The public can be a very sophisticated audience and may tire of a message that is overstated or exaggerated. The Department of Homeland Security's terror threat level system was initially designed to maintain awareness among the public of an impending threat. However, its overuse and the public's suspicion about its validity soon rendered it to an irrelevant position. Nancy Reagan's anti-drug campaign that insisted 'Just Say No' was a failure due to oversimplification. Rose (2005, p.169) calls the Reagan marketing scheme an, "example of a strategic communications failure - not just with the wrong messenger for the intended audience, but with a naive, presumably unresearched, if memorable, message". These unrealistic expectations are the result of at tempting to reach a widely diverse audience with a single concise message. Trying to deal with the challenges facing a social marketing campaign requires that ethical issues be thoroughly addressed. The issue of full disclosure can be difficult to define or to measure what information needs to be revealed. Various stakeholders may have different objectives and standards. American Express has been criticized for their participation in the 'Charge for Hunger' campaign and the campaign to raise money for the restoration of the statue of liberty. Critics contended that American Express spent far more money on their own self-promotion about the campaigns than they spent on the actual issue (Andreasen & Drumwright 2000). Though it can also be said that American Express would have spent the money on advertising anyway, the perceived conflict of interest and motivation are ethical issues that must be addressed when social marketing.